SpaceX is partnering with a Canadian tech startup, Geometric Energy Corporation (GEC), to launch a digital billboard into orbit. The satellites will have a screen on one side on which companies and people will bid to have their logos and advertisements displayed. The CubeSat, released in early 2022, will come with a selfie stick that will snap photos and livestream videos of the ads with the Earth in the background.

Zoom In: To advertise on the CubeSat, companies will have to buy five tokens to claim, locate, and design a pixel on the billboard. Gamma will determine the display’s brightness, Kappa will choose the color, Beta will determine the x coordinate, Rhoe will determine the y coordinate, and finally, Xi will determine how long the ad will be displayed. CEO Samuel Reid wants to introduce Dogecoin payments as well eventually.

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