The Republican National Committee unveils the first major political ad with AI-generated imagery

Kaan Pinar -

Marking a new era in political advertising, the Republican National Committee (RNC) has released its first-ever AI-generated video ad attacking President Biden as part of its "Beat Biden" campaign. This marks the first time a U.S. political committee has produced a fully AI-generated video.

  • The 30-second ad paints a dystopian picture of events like a Chinese invasion of Taiwan and an economic collapse, suggesting these outcomes are possible if Biden is re-elected.
  • A disclaimer in the top left of the video reads "built entirely with AI imagery," although the RNC didn't specify which AI tools were used to create it.

Zoom Out: This development hints at a future where political groups increasingly rely on AI to create attack ads and other content in election cycles.

  • A 2019 Pew Research Center survey found that 63% of U.S. adults believed altered or fabricated videos caused significant confusion about facts on current issues and events.
  • Furthermore, 77% thought there should be efforts to restrict misleading videos and images designed to deceive.