Nike has acquired RTFKT (pronounced as “artifact”), a company that makes NFTs and virtual shoes for the metaverse. Co-founded by Benoit Pagotto, Chris Lee, and Steven Vasilev just last year in 2020, RTFKT uses NFT, blockchain, and augmented reality technology to create digital artifacts such as viral sneaker designs. Zoom...
Famous sportswear brand Nike has partnered up with game maker Roblox to create its own free virtual space called Nikeland. Filled with Nike buildings and arenas for players, the space was modeled after Nike’s headquarters in Beaverton, Oregon. In Nikeland, users will be able to play minigames like tag...
> "From now on, we will be metaverse-first, not Facebook-first". - Mark Zuckerberg, commenting on the rebranding. Announced at the Connect 2021 event on Thursday, Facebook is changing its corporate name to Meta as part of a rebranding effort to reflect its commitment to developing “the successor to the mobile internet....
Electronic musician Deadmau5 is building a virtual concert world. Called Oberhasli, the virtual world will be launched on Core, a free game-creation platform developed by Manticore Games and powered by the Unreal game engine. Oberhasli will be an interactive and social space where fans can listen to music, play games,...
Facebook will soon be testing ads on its Oculus VR headsets, marking the end of an ad-free era in VR. Facebook had already started placing ads on its Oculus mobile app in May. The VR ads will appear in the shooter game “Blaston” and two other unnamed Oculus apps in...
A team of researchers at the University of California, Santa Cruz has found that people experience the passage of time differently when playing the same game in VR compared to playing on a two-dimensional screen. In a paper published in the journal Timing & Time Perception, research assistant Grayson Mullen and...
