Veritone has launched an AI-based platform called Marvel.AI, which lets celebrities and high-profile creators generate and license deepfakes of their voices, allowing them to earn money for sponsored endorsements without ever saying a word. Marvel.AI’s technology will enable anyone to create a copy of their voice and sell it for various purposes like doing voice-overs for audiobooks, commercials and more. This is all possible thanks to improvements in speech synthesis, the artificial production of human speech, which has dramatically improved over the years to enable even more realistic-sounding voices and text-to-speech models.

Veritone president Ryan Steelberg also noted that the new platform could also potentially analyze archived recordings of people who have died to train AI models and deploy their voices. Addressing potential transparency and privacy concerns, Veritone emphasized that it is currently working on incorporating a standardized signal, such as an underlying tone, that would alert listeners that they’re listening to synthetic content.

Whoever has the copyright to those voices, we will work with them to bring them to the marketplace. That will be up to the rightsholder and what they feel is appropriate, but hypothetically, yes, you could have Walter Cronkite reading the nightly news again. - Ryan Steelberg, President of Veritone
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